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Business Development and Licensing Journal:

Issue 3 - Spring 2007

BDLJ cover 3

When publishing quarterly there is no shortage of news from the industry, with the hot gossip shifting away from the mid-caps to the multinationals. Mega merger rumours are rife yet again, this time mainly about the potential acquisition of BMS by Sanofi Aventis, creating a new global number-1 company.

In contrast to this, the other major companies appear preoccupied with maintaining an effective size for their business with companies such as Pfizer and AstraZeneca restructuring and downsizing. Being bold is clearly not always beautiful! Pipelines of course remain a predominant factor with deals and acquisitions continuing apace.

We will be considering these issues in more detail at the forthcoming International Pharma Licensing Symposium in Berlin later this year where the main theme will be ‘Globalisation: Opportunities for Biotech and Pharmaceutical Business Development’. This theme will also be developed in the next issue of the journal.

This meeting is a unique opportunity for all of the Pharmaceutical Licensing Groups to get together so I look forward to seeing you in Berlin.

Sharon Finch

Editor

Contents:

Negotiating performance clauses in licensing contracts
Roger Davies, Pharmaceutical Licensing Group (UK)

Trusting a prized technology asset to another company will always require a number of guarantees, particularly if the licence granted is going to be an exclusive one. Of course actually agreeing the performance measure is only the first step – there are then the penalties or possibly incentives for adhering to the agreed performance measures.

Global pricing strategies for pharmaceutical goods
Eckhard Kucher, Simon-Kucher & Partners

In the context of national price controls in many pharmaceutical markets and strong interdependencies between these markets as a result of parallel trade and international price referencing, a global pricing strategy is essential. A global approach is necessary to maximise the long-term revenue and profit for new pharmaceutical drugs.

Drug delivery
Steve Ellul, Eurand, and Jill Ogden, independent consultant

The drug delivery industry is a relatively young sector within the pharmaceutical industry; starting out in the 1960’s the number of companies and technologies under development boomed throughout the 1980’s and 1990’s. Early pioneer companies include Eurand, Elan and Alza, all founded in the late 1960’s as companies focused on applying their technologies to add value to existing drugs.

Product life-cycle management through second indications – a case study
Mariana Brea-Krueger, IMI Consulting GmbH

This article explores the use of ‘second indications’ as a strategy and means of prolonging a product’s life cycle while increasing a company’s return on investment (ROI), using buprenorphine as a working example. Buprenorphine has been used as an analgesic for many years but is now assuming a critical role in the management of opioid dependence following its approval for this indication.

Data protection for pharmaceuticals in the European Union
Ulrich Granzer, Granzer Regulatory Consulting & Services

The first pharmaceutical legislation in the European Union (EU) came into force in 1965 (Directive 65/65). It required all member states to implement an assessment and approvals system for new pharmaceuticals within a time frame of 15 years. This article examines the development of EU pharmaceutical legislation since then.

‘Mind the gap’: how to negotiate with innovators and scientists
Andrew Gottschalk, Group AG

Business development executives often describe, and frequently complain about in vivid terms, the difficulties they have encountered when negotiating with innovators and scientists. From these conversations, two sets of linked concerns emerge: those about planning for negotiations and those about the management of the negotiating process itself.

Patent pools – a practical guide
William Kerr and Mark Palim, LECG

The pharmaceutical industry has seen a continuous increase in the number of patents being issued in Europe and the USA. In simple terms, the industry is continuing its transition from a world where the patent is the compound and the compound is the product, to gene-based diagnostics and therapies that require a licence to patent rights from multiple patent holders in order to bring new products to market.

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