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Business Development and Licensing Journal:

Issue 4 - Autumn 2007

BDLJ cover 4

This issue of the journal will be distributed at the VIII International Pharma Licensing Symposium (IPLS) in Berlin, which offers a unique opportunity for all national PLGs to come together to network and discuss issues of relevance to the business development community. One of the issues that is becoming increasingly important to licensing and business development executives is the opportunity to obtain professional training. At the IPLS, in addition to the formal programme, there will be a series of workshops including the results of the European survey into business development roles and rewards. It will be interesting to see how the terms and conditions vary from country to country!

Training is an area which there has been strong pan-European co-operation, with most national PLGs running local workshops in addition to the more formal two- and three-day training courses operating in Germany and the UK. These efforts to establish best practice within our membership have this year culminated in the launch of the distance learning MSc course in Business Development and Licensing with Manchester University.

Now that business development is becoming recognised as a profession it is interesting to note that the European Commission has recently started an initiative run by the Directorate-General for Enterprise and Innovation to review technology transfer certification in Europe. The aim of this study is to develop technology transfer best practice and an international panel has been convened to consider the technology transfer training courses that are currently available. The PLG’s views will be represented as part of our continuing commitment to increase the availability of professional training to our members.

Sharon Finch

Editor

Contents:

Consolidation in the generics sector
Graham Fraser-Pye, PLIVA Pharma Limited

Is the generics market due for a quiet period following the most recent spate of M&A activity? With rumours abounding of further mergers at a global and regional level it would appear not – in fact the pace looks set to continue unabated as more brands come off patent. But are we all chasing the same dream and how sustainable is it?

Mind the gap: integrating business development
Irina Serdobova, Axensus Limited, and Jonathan E Freeman, Baxter Healthcare, SA

Internal productivity remains lacklustre in the healthcare sector and competition for externally derived assets is rising accordingly. Meanwhile, the complexity of deal structuring has increased. A three-step, constraint-driven theory approach provides invaluable guidance in integrating effective business development into an organisation’s strategy.

Communicating during cross-cultural negotiations
Andrew Gottschalk, Group AG

Executives actively engaged in international, cross-border business transactions frequently express considerable concern about the levels of communication that exist within the negotiating process – particularly the global reliance on ‘business English’. This article analyses the problems inherent in such linguistic muddling and provides some recommendations.

How inaccurate self-reporting affects your business liability
Ben Wilcox and Joseph Braido, PricewaterhouseCoopers

Most life science organisations have a large number of contractual agreements (such as licensing, co-promotion, co-development, co-marketing, supply, joint venture and contract manufacturing), with a wide variety of business partners. These agreements are likely to have many undetected reporting issues which could either result in additional payments to partners or additional revenue for your company.

Competitive intelligence: when ignorance is not bliss
Gael L’Heveder, Roche

The competitive intelligence (CI) function has undergone a dramatic transformation over the past decade, from being a reactive information provider to becoming the privileged partner of senior management in elaborating and implementing strategies. CI has evolved into a proactive function intimately engaged in key strategic processes, particularly in contributing to corporate development.

Termination: intellectual property and related issues
Jennifer Pierce, Charles Russell LLP

Termination clauses are increasingly important in licence negotiation; they are now among the most contentious provisions in the whole agreement. In particular, intellectual property clauses are becoming more significant and it is crucial to balance the needs of both parties to avoid an adverse effect on the rest of the contract and possibly on the entire venture.

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