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Business Development and Licensing Journal:

Issue 9 - Autumn 2009

BDLJ cover 8

From our cover image for this issue, you might imagine that we are seeing the green shoots of a recovery in the current economic climate! Such news would be most welcome for the biotech industry which is encountering significant problems as funds dry up. Just this summer, Oscient Pharmaceuticals, Ambrilia, Ardana, York Pharma, Luna Innovations and Isolagen, to name a few, have all gone into administration or filed for bankruptcy. But the hot news topic right now is of course President Obama’s planned healthcare reforms.

This issue has highlighted how polarised views in America can be. It seems almost inconceivable that in a country at the forefront of quality healthcare with some of the best hospitals in the world there can be open air clinics being held across the country to provide basic medical procedures for the huge numbers of uninsured people. [Some 47 million Americans - approx 15% of the population – are without health insurance].

With the political lobbying fully underway, attention is focused on the vested interests that surround the American healthcare system rather than on the delivery of affordable healthcare to those who are in need. In addition criticism is being aimed at those health services like the NHS that were set up with the specific aim of healthcare for all irrespective of ability to pay. It is interesting to note that the doctors [General Practitioners] at the time the NHS was established were opposed to the new system which 60+ years on is the world’s largest publicly funded health service.

Funding of healthcare is not of course a purely US issue but it brings the pharmaceutical industry back into the spotlight in an unfavourable light with not unreasonable questions being asked such as what is a defendable level of spend on sales and marketing? There is no easy answer to this but it will be interesting to see how the US healthcare issue resolves and what the impact on business development and licensing deals will be if President Obama succeeds in reducing the cost of US healthcare by reducing prices.

Sharon Finch

Editor

Contents:

European Commission Pharmaceutical Sector Inquiry 3
Sarah Hanson, Partner, CMS Cameron McKenna LLP

On 8 July 2009, following an 18 month investigation, the European Commission published its final report in the pharmaceutical sector inquiry. The inquiry focused on why fewer pharmaceutical products were being brought to market by originator companies and the apparent difficulties faced by generic producers when launching a copy product following the originator’s loss of exclusivity. The inquiry also looked in broad terms at aspects of the regulatory framework, including legislation governing patents, marketing authorization and pricing and reimbursement.

Managing Growth by Minimising Risk 7
Stephen Appelbee, Chief Executive Officer, CMD Pharma Limited

When starting a new pharmaceutical company, two basic paths present themselves as potential business models (for the purposes of this exercise I shall ignore the possibility of failure):

  • Research and Development Model – Raise a little finance, develop a range of products, raise some more finance, license the products out as late as possible (if necessary or possible doing an IPO) and sell out to big pharma
  • Buy-and-Build Model - Raise a lot of finance, buy, build or rent a sales infrastructure, in license or co-promote some products and sell out to big pharma Both of these are noble strategies, but how about a hybrid?

Regulatory Data Exclusivity in the European Union 11
Grant H Castle, Partner Covington & Burling LLP

Regulatory data exclusivity is an important form of intellectual property protection that exists independently of patent protection in the European Economic Area (EEA). In essence, it offers a period of protection against the submission or approval of generic marketing authorisation applications that refer to data contained in the regulatory dossiers of innovative products.

This article:

  • explains the justifications for offering data exclusivity protection to innovator companies;
  • provides an overview of the data exclusivity rules under European Community (EC) law; and
  • explains how the data exclusivity laws operate in practice.

Diversified or Dead? 14
Stuart Rose, Managing Director, Merz Pharma UK Ltd.

It is not that bad, really it’s not. In the same way that the Great Fire of London and the Ice Age had significant future benefits the current challenges that the pharmaceutical industry is facing will undoubtedly produce both casualties and, for the well positioned, significant opportunities that will deliver real upside over the next decade.

Negotiating with Governments 18
Andrew Gottschalk, Group AG

How much time do we spend negotiating directly with government or government agencies? How important is success in these negotiations? Do negotiations with government expose us to particular risks or rewards? Are negotiations with government characterised by different success factors compared to business-to-business negotiations? Will negotiations with government become easier or more difficult in the current economic environment? Were we to continue in this vein we could produce an exhaustive list of questions that might satisfy our intellectual curiosity but sadly not help us in concluding and implementing those agreements that meet the needs and interests of our stakeholders.

Evaluating Licensing Opportunities 25
Key Trends and Findings from a Global Survey of Pharmaceutical and Biotech Licensing Professionals
Fabian Schmidt, Director; Christian Schuler, Partner and Pooja Shaw, Consultant; Simon Kucher and Partners

The number of licensing transactions and deal values are soaring. In the light of this development, findings and conclusions from a global Simon-Kucher & Partners survey with 40 pharmaceutical and biotech licensing professionals explain shortcomings during the due diligence and valuation process of potential licensing candidates. Focusing on the assessment of a compound’s commercial potential, this article outlines the improvement opportunities that both Big Pharma and biotechs can leverage to ensure accurate valuation and astute selection of licensing candidates as a basis for successful licensing negotiations.

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